Date Published: October 01, 2022
This means that if you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.
The pioneers of AI at scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working.
In other words, these organizations invest twice as much in people and processes as they do in technologies.
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