šHey Founders and Friends, itās Friday!
- Flora White
- Oct 5, 2023
- 2 min read
šHey Founders and Friends, itās Friday!
š¤·š»āāļø I donāt know about you but I follow the rules & take weekends off.
š© Anyway, Iāll leave you with this nugget based on a convo I had recently.
šIf you feel like your businessā engagement is plateauing - it may be time toā¦
š§ Peel. back. the onion.
š« Ugh I know.
š„And I am one to talk! I spend most of my time with my head down producing founders stories - or with my kids. I donāt share nearly as much as I āshouldā to grow.
šāāļøBut hey. If your business relies on expanding your audience (and we all do to varying extents) then itās time to stop hiding from your clients.
š§What do I mean?
šLead with the Mission Values and Purpose behind your business (you donāt have to overshare about your personal life)
šOffer a new angle or perspective than you usually do.. here are some ideas:
šIf youāre shy doing 1:1 on camera, interview a client that speaks to your MVP & double your reach!
šGo through your comments or cite a relevant convo youāve had and address their question in a post. Ask a question back! Show that you are listening & talking WITH your community, while adding immediate value.
š People followed you because you are X for them. A happy page. An inspirational page. Informative. Funny. Relatable. Whatever it is, bring them home to that. Itās probably tied to your #MVP.
šDoubling down in this one: Make sure youāre having a 2-way conversation. People connect with other people - not sales tactics, pretty images, or ālook at me and what Iām doing.ā
ā¤ļøThe takeaway: As you #evolveyourstory donāt forget to bring your followers along.
š„³Who is ready to peel it back & let your clients find YOU?šš¼šš¾
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