Story Coaching
One-on-one story coaching for leaders who know their voice matters. Built around who you are and where you're going — not a template, not media training.
— Story Coaching
Story strategy.
Not media training.
Most coaching teaches you to perform. We do the opposite. We help you find the story that's already there — the throughline beneath your work, your conviction, your career — and learn to tell it as yourself. The goal isn't polish. It's resonance. A leader who knows their story moves rooms without raising their voice.
Story Coaching.
A focused engagement for founders, senior leaders, and operators preparing for a defined moment — a keynote, a fundraise, a launch, a hand-off.
Six structured sessions to build the throughline, sharpen the delivery, and step into the moment with quiet confidence.
THIS IS FOR YOU IF
You're preparing for a high-stakes talk or interview
You have something to say but can't quite hear it yet
You want to sound like yourself, only clearer
Story Coaching.
— 6 sessions · 90 minutes each
WHAT'S INCLUDED
— Story architecture & throughline development
— Three rounds of script & outline review
— Recorded rehearsal sessions with notes
— Final delivery prep & day-of support
— One follow-up debrief session
Executive Story
Coaching.
The signature engagement. A bespoke, ongoing partnership between Flora and a single executive — designed for leaders whose story is becoming part of their company's value.
Drawing on years of directing and interviewing leaders across industries, Flora helps you find the throughline in your story, own your presence, and communicate with the clarity that moves rooms.
THIS IS FOR YOU IF
You are the face of a company — and feel the weight of it
Your communication shapes the business, not just describes it
You want a single trusted partner, not a coaching framework
Executive Story Coaching.
— 12 weeks · ongoing partnership available
WHAT'S INCLUDED
— Bespoke story architecture for the next 12–24 months
— Weekly one-on-ones with Flora
— On-camera and on-stage direction
— Keynote & high-stakes interview preparation
— Direct access between sessions
— Strategic counsel on positioning & voice
Choosing the right fit.
Format
Lead
Built for
Access
Outcome
Tier 01
Story Coaching
6 structured sessions
Senior coach
A defined moment
Scheduled sessions
One moment, told well
Tier 02 · Premium
Executive Coaching
12 weeks · ongoing partnership
Flora White, personally
An evolving public role
Direct & ongoing
A repeatable story practice
— Begin
Find your throughline.
Every coaching engagement begins with a strategy call — to understand where you are, where you're going, and which tier fits.