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Expanded Retail Media Networks (RMNs)

Date Published: August 25, 2022


This week, Gopuff Ads, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. ⁠

This RMN expansion promises full-funnel, white label ad campaigns for customers, where the full customer journey takes 30 minutes?! ⁠

With these enhancements, brands can:

  1. influence consumers at the point of purchase with on-site advertising

  2. generate demand across the open web through relevant ad content

Brands connect the dots across both channels by analyzing SKU-level sales. ⁠

Reportedly, brands leveraging Gopuff Ads are seeing ROIs as high as 430%. Platform revenue grew nearly 170% YoY in July as active products more than doubled onsite. ⁠



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