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Benefits of Retail Media Networks (RMNs)

Date Published: August 22, 2022

Last week we talked about RMNs. This is one of our favorite topics right now; we think it's a trend that's here to stay.⁠

For more - because these networks are near the point of sale and your customers are actively seeking out products, they're more likely to convert. ⁠

Classic example of a bricks and mortar RMN? Target! You go there to buy pet supplies and you walk out with new bedding. ⁠We've all done it. ⁠

Now, this model is rapidly moving into the digital shopping space on social channels. However, we still have a ways to go.⁠ ⁠

As the title in Jason Goldberg's article for Forbes suggests (February 2022), "Retail Media Networks Are One Of The Most Important Trends Of 2022, But They Need To Evolve."

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