Date Published: August 22, 2022
Last week we talked about RMNs. This is one of our favorite topics right now; we think it's a trend that's here to stay.
For more - because these networks are near the point of sale and your customers are actively seeking out products, they're more likely to convert.
Classic example of a bricks and mortar RMN? Target! You go there to buy pet supplies and you walk out with new bedding. We've all done it.
Now, this model is rapidly moving into the digital shopping space on social channels. However, we still have a ways to go.
As the title in Jason Goldberg's article for Forbes suggests (February 2022), "Retail Media Networks Are One Of The Most Important Trends Of 2022, But They Need To Evolve."
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