Date Published: August 29, 2022
Does your brand have a story?
🙋🏻♀️ Hi, I'm Flora White. Founder & CEO of Evolution Content.
For over 18 years, I have worked in media across broadcast and digital. Outside of work, I volunteer my time as Managing Director of Girls in Tech, NY and am a soccer mom to two little boys!
For as long as I can remember, I have been curious about the "why" of things. Back story is often more interesting than the story itself.
And it matters to consumers. In this time of comparison shopping, they want to know:
1) Where is the product made?
2) Why is it made?
3) Who is making it?
4) What's the impact of consuming this product?
I started Evolution Content because in 2020 alone, 4.4M people started new businesses. That's +50% up from the previous decade.
With social values driving 2 out of 3 consumer purchasing decisions (McKinsey, 2021), and with 50-90% of the user journey taking place online, it is imperative that businesses convey their values in a compelling digital format that meets consumers where they are.
But content marketing services are expensive. Agencies cost thousands of dollars per month. Not everyone is a creator of content.
I found a way to scale premium, affordable, video and content creation and bring these services to small and medium size businesses (SMEs), with an emphasis on supporting female entrepreneurs.
Did you know - as of 2021, there are 27 million small businesses alone that account for 50% of US GDP? Women-held firms account for 39% of those.
Empowering business owners to reflect on and define their "why" through storytelling is our skill, and a joy and privilege for us.
Do you have a brand story ready to deploy for your business?
If not, or if you need to rethink yours for today's world, let's talk.
Contact us for pricing, samples, & your free consultation.
Content Strategy Consultation
Schedule your complementary consultation to learn more about how this innovative and agile approach to content marketing can drive new leads for your business.
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