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Brand Story

Date Published: August 29, 2022

Does your brand have a story?⁠

🙋🏻‍♀️ Hi, I'm Flora White. Founder & CEO of Evolution Content. ⁠


For over 18 years, I have worked in media across broadcast and digital. Outside of work, I volunteer my time as Managing Director of Girls in Tech, NY and am a soccer mom to two little boys!⁠


For as long as I can remember, I have been curious about the "why" of things. Back story is often more interesting than the story itself.⁠


And it matters to consumers. In this time of comparison shopping, they want to know:⁠


1) Where is the product made?⁠

2) Why is it made?⁠

3) Who is making it?⁠

4) What's the impact of consuming this product?⁠


I started Evolution Content because in 2020 alone, 4.4M people started new businesses. That's +50% up from the previous decade. ⁠


⁠With social values driving 2 out of 3 consumer purchasing decisions (McKinsey, 2021), and with 50-90% of the user journey taking place online, it is imperative that businesses convey their values in a compelling digital format that meets consumers where they are.⁠


But content marketing services are expensive. Agencies cost thousands of dollars per month. Not everyone is a creator of content.


The solution?⁠


I found a way to scale premium, affordable, video and content creation and bring these services to small and medium size businesses (SMEs), with an emphasis on supporting female entrepreneurs.⁠ ⁠


Did you know - as of 2021, there are 27 million small businesses alone that account for 50% of US GDP? Women-held firms account for 39% of those. ⁠


Empowering business owners to reflect on and define their "why" through storytelling is our skill, and a joy and privilege for us.


Do you have a brand story ready to deploy for your business?

If not, or if you need to rethink yours for today's world, let's talk.

Contact us for pricing, samples, & your free consultation. ⁠

Content Strategy Consultation

Schedule your complementary consultation to learn more about how this innovative and agile approach to content marketing can drive new leads for your business.

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