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Content Marketing Strategy

Date Published: August 14, 2022

Even among the most successful B2B marketers, only 60% have a documented strategy, according to CMI's Benchmarks, Budgets, and Trends 11th Annual Insights for 2021 report.⁠

Stepping back, there are three underlying factors to success in content marketing effectiveness:

  1. ⁠documentation

  2. re-allocation of financial resources to support content marketing specifically

  3. using additional (paid) channels to promote content

Next, we'll address the how... Stay tuned.⁠

Content Strategy Consultation

Schedule your complementary consultation to learn more about how this innovative and agile approach to content marketing can drive new leads for your business.

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