Date Published: August 14, 2022
Even among the most successful B2B marketers, only 60% have a documented strategy, according to CMI's Benchmarks, Budgets, and Trends 11th Annual Insights for 2021 report.
Stepping back, there are three underlying factors to success in content marketing effectiveness:
documentation
re-allocation of financial resources to support content marketing specifically
using additional (paid) channels to promote content
Next, we'll address the how... Stay tuned.
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