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The future of B2B Sales is Hybrid.

Date Published: August 16, 2022


What is Hybrid Retail?


Hybrid retail is the idea of offering multiple fulfillment possibilities and experiences to your customers, by blurring lines between traditional and online retail.


Today, with the ability to compare solutions online, 50-90% of the buyers journey is complete before a buyer interacts with a sales rep (Spotio, June 6, 2022). ⁠

In sum, your brand's narrative - and the UX around it - are doing 50-90% of the selling. So where would you invest?


Content Strategy Consultation


Schedule your complementary consultation to learn more about how this innovative and agile approach to content marketing can drive new leads for your business.



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